Virginia

Welcome VA Innkeepers

Speakers

2024 Mid Atlantic Innkeepers Conference Speakers

Keynote Speaker

Roberta Pipito
Roberta Pipito
Culinary Trends & Recipes

Roberta is an award-winning chef; TV Host and Lifestyle contributor to local and national networks across the country. Roberta has been called "Philadelphia's Rachael Ray." Coming from a long line of family cooks in Brazil and Italy, she enjoys the art and science behind food as well as the taste. She is recognized for her recipes and wants the world to see that "With creativity and imagination, you can style anything to your taste."

Special Speakers

Jenny Marofsky
Jenny Marofsky
Marketing on a Shoestring: Strategies for Growing your B&B

As a compassionate marketing consultant, Jenny loves using data to fuel her creative energy. As the former Director of Marketing for Scott Enterprises—a large hospitality company with over 30 properties, including hotels, resorts, and restaurants—Jenny gained extensive experience in the hospitality industry, honing her ability to manage complex campaigns and build brands in competitive markets. She is always asking questions to get a deeper understanding of her clients' goals to curate the best marketing campaigns.

Robin Burtner
Robin Burtner
Unlocking W-INN-ing Strategies for Business Success with SBDC

Robin is the Director of the Shippensburg University Small Business Development Center (SBDC). She has a Master's of Business Administration and a M.A. in Higher Education Administration. 

Dr. Debra Blair
Dr. Debra Blair
Creating Welcoming & Inclusive Experiences

Dr. Blair is a Professor of Instruction in the School of Tourism & Hospitality Management specializing in Sports and Recreation Management. She teaches courses which focus on the areas of: Organizational Management of Diversity, Equity, and Inclusion (DEI), Ethics, Disability Awareness, and Sports and Recreation Management. She has served on numerous local, regional and national committees including the Board of Directors of the National Equality Forum, Philadelphia LGBT Affairs, PA Parks & Recreation Inclusion Committee, and Tourism Diversity Matters. 

Session Speakers

Hannah Smith
Chef Hannah Smith
Biscuits, Scones, and Pop Tarts made Gluten Free & Knife Skills & Mis en Place

Hannah is a Pennsylvania farm country native. She received both her Culinary Arts degree as well as her Baking & Pastry Arts degree from Pennsylvania College of Technology. Her love for traveling is only second to her love for all things cooking, and she has lived and worked worldwide, including Switzerland and Japan. She owns and runs The Inn on Church Road in Hershey, and lovers to inspire others with confidence in the kitchen through teaching.

Bill Collier
Chef Bill Collier, Territory Manager, US Foods
The 5 P's: Proper Planning Prevents Poor Performance

Bill is the Territory Manager at US Foods. He is the former General Manager & Executive Chef at Greystone Public House and former Executive sous chef at Hilton Harrisburg Hotel. He studied Culinary Arts at Pennsylvania Institute of Culinary Arts. 

John Reis
Chef John Reis
The 5 P's: Proper Planning Prevents Poor Performance

John is the former Executive Chef at the Harrisburg Hilton Hotel. He graduated with a degree in Culinary Arts from the Metropolitan State University, St. Paul, MN. He is a Certified Executive Chef (CEC) of the American Culinary Federation (ACF), as well as a Certified Master Ice Carver for the National Ice Carving Association.

TJ Quinn
Chef TJ Quinn
Culinary Success: Crafting Profitable Menus for Bed & Breakfast Owners

After graduating from the Culinary Institute of America in NY, TJ began working for The Ritz Carlton in Naples, FL. For nearly two years, he experienced a 5 star, 5 diamond establishment working long hours in search of perfection and left with a whole new outlook on professionalism, quality, and leadership. He eventually got connected with Kitchen Kettle Village and has been entrusted with care of all the food service operations. 

Chef Theodore Stanton
Chef Theodore Stanton
Making Food Make Sense & Cents at Your Inn

Chef Theodore Stanton received his culinary training at The Restaurant School Walnut Hill College in Philadelphia and has been a professional chef for a dozen years. He has distinguished himself as the executive chef at The Mansion at Noble Lane, a premiere Akwaaba Bed & Breakfast inn, for the past three years. As a former marine who brings precision to his passion for food, Chef Theo also runs his own personalized catering company called Eloquent Touch. 

Micah Sherman
Micah Sherman
Sustainable Innkeeping in the Kitchen

With over 20 years of experience in the hospitality industry, Micah has turned a lifelong passion for culinary arts and hospitality into a thriving career. Starting in the vibrant city of Chicago, he honed his skills managing one of the largest wedding venues and working for one of the high end catering companies in the city. His journey led to a role as Operations Manager at a top wedding venue, where he orchestrated unforgettable events while mastering the intricacies of guest services. Now, as the proud chef and owner of the Yorkshire Inn, Micah focuses on creating memorable experiences through a farm-to-table and sustainable approach. He is deeply passionate about using locally-sourced ingredients to craft delicious, seasonal breakfasts that celebrate the region’s bounty. 

Danielle Hoffer
Danielle Hoffer
Scaling Success: Strategic Staffing for your Establishment

Danielle has worked in the Human Resources field since 1994 and has been a human resources and business consultant since 2005 working with a variety of organizations in almost every industry. She has helped businesses with projects including Human Resources department assessments, handbook review and updates, culture analysis, recruiting, HR outsourcing, unique employee situations, manager and job coaching, workplace investigations and more.

Greg O'Loughlin
Greg O'Loughlin
Attracting Attention and Visitors to your Inn using Influencer Marketing

Greg has more than 20 years of marketing experience with global and regional brands. In 2011, while completing his MBA at St. Joseph's University, Greg founded SWELL, a branding and advertising agency with offices in Harrisburg and Philadelphia. SWELL has worked with numerous PA-based tourism and hospitality organizations. Greg is a proud Pitt graduate.

Robin Stauffer
Robin Stauffer
What's in Your Operations Manual?

Robin is a former innkeeper. He and his wife, Kit, owned and operated Pheasant Field Bed & Breakfast in Carlisle for 10 years (2013-2023). Robin retired from the Army in 2008 after 25 1/2 years of service. While in the Arm, he served in airborne and ranger units and specialized in logistics and strategic planning. After his service, he was a project manager providing supply chain vulnerability analysis for intelligence agencies and he provided preparedness and recovery planning consulting for DHS and FEMA.

Debra Miller
Debra Miller
Dietary Restrictions: Understanding Food Allergies, Intolerances and Dietary Preference

Debra and her husband Ben are the owners of the historic Kane Manor Inn in Kane, PA. In 2021, Dr. Miller retired as the Senior Vice President of Scientific & Regulatory Affairs at the National Confectioners Association (NCA) in Washington, DC where she was responsible for technical leadership on labeling, food safety and other food policies and regulations. She also served as staff lead for NCA's Chocolate Council. Prior to her work at NCA, Dr. Miller worked for the Hershey. Company from 2004-2018 and held various positions, most notably as the Director of Nutrition.

Jan Pask
Jan Pask
Cake & Muffin Mixology

Jan, an innkeeper for 28 years, is a firm believer in working smarter, not harder. She will share lots of semi-homemade ideas for a sweet course using Krusteaz mixes such as coffee cakes, muffins, quick breads and cornbread (some are gluten free). While some may think "mixology" is devious on some level, the products are delicious, a real time saver and INN Good Taste. 

Dr. Judy Morley
Dr. Judy Morley, PhD
Creating Transformational Customer Experience

Judy Morley, Ph.D., is a nationally recognized business speaker and coach who specializes in communication.  As a proven leader, Morley has coached business owners and leaders to enhance their emotional intelligence, authenticity, and tolerance for conflict.  She has worked extensively in the hospitality, tourism, non-profit, and professional development industries. Her experience includes owning an advertising agency, being a college professor, serving as a non-profit and starting a franchise.  She is even an ordained minister! 

Ali Waxman
Ali Waxman
Snap & Share! Cell Phone Photography for Social Media Success

Ali is a talented food photographer known for his captivating and mouth-watering images that bring culinary creations to life. With a career spanning over 15 years, Ali has honed his craft to become a sought-after photographer in the culinary world. Based in Hershey, PA and Nashville, TN, his work reflects a perfect blend of artistry and technical skill, capturing the essence of food with every shot.

Christa Shoreman
Christa Shoreman
Gardening for Guests

Christa Shoreman is the coordinator for the Penn State Extension Master Gardener program in Lancaster County and a graduate of the 2021 class. She has been an avid gardener and plant enthusiast for three decades and appreciates the opportunity to learn from and teach others about all things related to gardening. 

Cindy Bachmann
Cindy Bachmann
Forecasting Reporting: Diagnosing the Health of Your Business

Cindy is the founder and CEO whose company offers a complete suite of software including a reservation system and website marketing designed using input from hundreds of B&B's and Boutique inns over the past 17 years. The company goal is to offer state-of-the-art lodging technology to make life easier and grow innkeeper's bottom line.

Jamey King
Jamey King
How are Innkeepers like Pilots? Turning your Business on Autopilot

Jamey is a Marketing Executive with eviivo as their United States Marketing Manager and focused on building brand awareness and bridging the gap between European and the United States markets. He is a professional mentor and has a wealth of knowledge in the vacation rental and short term accommodation industry based in Indiana.

Jeff Logan
Jeff Logan
Chronicles of Clicks: Tales of Triumph with Google Ads

Jeff Logan has been working with innkeepers worldwide for almost 30 years. Jeff and his team work with over 100 properties providing digital marketing services focused on clean mobile-first designs and agressive digital marketing that has lasting placement in search engines.

Devlon Cowart
Devlon Cowart
Discussion title…What’s protecting your guests and your property? Is the minimum enough for your B&B?

Devlon started Pro Fire Safety in 2015 after a 15 year career in the automotive industry.  Devlon has been honing his skills for almost 10 years and has become a fire safety expert.  He is also a member of the NFPA.

Jon Taylor
Jon Taylor
Elevate Your Guest Experience with InnStyle

Jon is the owner of InnStyle based in Kennett Square, PA. Jon has a background in IT, spending many years programming and in management. InnStyle is a one-stop-shop for all your hospitality needs. The products are made for the hospitality industry and sold at wholesale prices. 

Chuck Heinlein
Chuck Heinlein
What’s protecting your guests and your property? Is the “minimum” enough for your B&B?

Chuck went to PSU for Hotel Restaurant Management and worked in the hotel industry for 30 years finally retiring from Hospitality as the Vice President of Operations for a hotel management company.  Chuck started his Fire Safety company with his wife in February of 2023 after learning about the serious risks of fire and has been protecting families and businesses every day since. 

Marty Etzel
Marty Etzel
Take a 360 View of Your Marketing

Marty is a consultant helping small and medium hospitality properties to achieve excellence and profitability. He worked over 35 years in the corporate world in the chemical and tech industry before opening his bed and breakfast in Annapolis, MD that he operated for 4+ years. 

Wynn Salisch
Wynn Salisch
How to Get Better Payment Processing Service & Costs and Protect your Identity and Data

Wynn has over 50 years experience in hospitality management, payment processing, and cybersecurity. He's the founder and Principal of Casablanca Payments, a division of the New York-based company Casablanca Ventures LLC. Its mission is to rescue lodging professionals from fast-talking processor salespeople claiming to offer savings but leaving them with hidden costs, confusing fees, and poor service.