Welcome PA Innkeepers

Conference Agenda

“Having been innkeepers for 11 years, there is always something to learn in this ever-changing industry. The Conference offers great networking opportunities, new vendors, idea-packed learning sessions and fun new friends.”  

Karen DeBord (Phillips),         
Bedford Landings Bed & Breakfast

The theme this year is "Unlocking Your Cul-INN-ary Creativity." 

Below is the 2024 conference schedule with all new sessions and speakers  Wednesday is dedicated to all culinary sessions. 



9:00am – 6:00pm (Palm Court Ledge)

10:00am – 4:30pm (Ballroom A)
Aspiring Innkeeper Seminar: A Day in the Life of an Innkeeper

There is no substitute for real-life experience! A panel of seasoned innkeepers will walk you through “A Day in the Life of an Innkeeper – Aspiring, Perspiring, Retiring. If you are serious about investigating your passion to operate a bed and breakfast, it is imperative to go into business with your eyes open to those decisions that are important for a successful and fulfilling personal experience. Learn more and register.

5:00pm – 7:00pm (Palm Court)
Dinner Reception
Sponsored by eviivo

Join colleagues in the Tradeshow Marketplace for dinner and a cash bar will be available. Renew friendships, meet new people, and take time to visit with Marketplace exhibitors in a relaxed setting. This is the perfect opportunity to start networking.


7:00am – 5:00pm (Palm Court Ledge)

7:30am – 8:45am (Palm Court)
Continental Breakfast

8:30am – 8:50am (Palm Court)

9:00am – 5:00pm (Palm Court)
Tradeshow Marketplace

9:00am – 9:30am: Concurrent Sessions

How to Get Better Payment Processing Service & Costs and Protect Your Identity and Data (PA Ballroom A)
Wynn Salisch, Casablanca Payments 

Navigating the world of payment processing and cybersecurity can be daunting even for the most experienced business owner. Deciphering a complex maze of fees becomes critical to ensure you’re not overspending on card transactions, and data security’s constantly emerging threats can feel a lot like playing an unending game of whack-a-mole. Join Wynn, who has over 50 years of experience in hospitality management, payment processing, and cybersecurity, as he explains how the payments industry operates and how to control costs, reduce chargebacks, and protect your personal identity and your business from data pirates.

Learn how to Boost Direct Bookings & Enhance the Guest Experience (PA Ballroom B)
Cindy Bachmann, Innkeeper’s Advantage

Join us for an exclusive presentation by Innkeeper's Advantage, the premier provider of comprehensive property management solutions for inns and bed-and-breakfasts. Discover how our “all-in-one” cutting-edge software can streamline your operations, boost direct bookings, and enhance guest experiences. All of this while saving you money.  We will showcase key features such as automated reservation and rate management, seamless website integration, and powerful marketing tools designed to increase your occupancy rates and revenue. See firsthand how Innkeeper's Advantage can transform your business, providing you with the tools to stay ahead in the competitive hospitality industry. Don't miss this opportunity to elevate your property management strategy!

9:45 am – 10:15am: Concurrent Sessions

Elevate Your Guest Experience with InnStyle (PA Ballroom A)
Jon Taylor, InnStyle 
Innkeepers: Dawn Flower-Webb, Mooreland Garden Inn, PA; Marie Krouch, The Fountain House of Carlisle, PA

Discover how InnStyle’s bedding and bath solutions can enhance your guest experience. Join fellow innkeepers to explore InnStyle’s latest collections, offering comfort and style at an affordable price point. Hear firsthand success stories from fellow innkeepers who have partnered with InnStyle to elevate their guest experience. Learn how investing in quality sheets can pay for themselves over time.

Presentation by ThinkReservations (PA Ballroom B)

10:30am – 11:00am: Concurrent Sessions

Chronicles of Clicks: Tales of Triumph with Google Ads (PA Ballroom A)
Jeff Logan, Logan Marketing

Have you ever questioned whether Google Ads is worth it or just a money pit? Curious about which terms to target with an ad? Join our 30-minute spotlight session to discover the exact workings of Google Ads and the key terms you should be targeting right now to boost your bookings. We’ll showcase real examples from B&Bs, Inns and Vacation Rentals we manage and their impressive results. Learn how you can turn a modest $100 monthly ad spend into $5,000 in bookings!

How are Innkeepers Like Pilots? Turning Your Business on Autopilot (PA Ballroom B)
Jamey King, eviivo

Question: How are you able to pilot your business without being at the cockpit 24/7? Join us on a journey as we navigate the software that truly allows you to run your daily operations on autopilot. Discover how a streamlined, all-in-one solution can allow your business to take off. Learn how to remove the excess baggage of time-consuming manual tasks and too many extranets. And see why automation is making owners and operators more focused, alert and motivated to take their accommodation to new heights.

11:15am – 12:15am (PA Ballrooms)
Keynote Speaker
Roberta Pipito, Homemade Delish

Roberta is an award-winning chef; TV Host and Lifestyle contributor to local and national networks across the country. Roberta has been called "Philadelphia's Rachael Ray." Coming from a long line of family cooks in Brazil and Italy, she enjoys the art and science behind food as well as the tast. She is recognized for her recipes and wants the world to see that "With creativity and imagination, you can style anything to your taste."

12:15pm – 1:15pm (Palm Court)
Sponsored by Logan Marketing 

1:15pm – 5:15pm (Ben Franklin)
Serv Safe Course
Instructor: Joceyln Makin

4-hour ServSafe Course including Managers Examination. Additional fee of $175 per person. Must Register by 10/18/24.

2:15pm – 3:15pm: Concurrent Sessions

Creating Welcoming & Inclusive Experiences (PA Ballroom A)
Dr. Debra Miller, Professor, School of Tourism & Hospitality Management, Temple University

The essence of Hospitality is providing Welcoming and Inclusive experiences for all of our guests and visitors. In today’s experience economy the degree to which we engage and build on our welcoming and inclusive strategies will ultimately affect our service culture and impact our bottom line.  Through this session we will discuss ways to build on your current service strategies, understand the types of challenges that influence inclusion and explore a few practical solutions for navigating our diverse customers.

Cake & Muffin Mixology (PA Ballroom B)
Jan Pask, Luther Ogden Inn, Cape May, NJ

Jan, an innkeeper for 28 years, is a firm believer in working smarter, not harder. She will share lots of semi-homemade ideas for a sweet course using Krusteaz mixes such as coffee cakes, muffins, quick breads and cornbread (some are gluten free). While some may think “mixology” is devious on some level, the products are delicious, a real time saver and INN Good Taste. 

Scaling Success: Strategic Staffing for your Establishment (PA Ballroom CD)
Danielle Hoffer, Hoffer Consulting Services

There are times in the life of a business when you need another set of hands. When you are a small organization, what is the right path to take to get the work done? Do you hire an employee? Is it better to just contract the work to an individual or a vendor? These are important questions to ask and this session will help provide insights to compliance obligations and best practices to consider when making these decisions.

3:15pm – 4:00pm (Palm Court)
Break in Tradeshow Marketplace

4:00pm – 5:00pm: Concurrent Sessions

Strategic Storytelling: Learn How to Share Your Brand Story (PA Ballroom A)
Stephanie A. Smith, Ph.D., APR, SASC - Founder & President 

This talk will cover the inns (pun intended) and outs of strategic storytelling to help you promote your brand both on and offline more easily. Principles of public relations and marketing will be discussed as well as social media strategies and content creation. 

Dietary Restrictions: Understanding Food Allergies, Intolerances and Dietary Preference (PA Ballroom B)
Debra Miller, Kane Manor Inn (Kane, PA)

Many inn guests today have dietary restrictions based on religion, physical reactions and/or self-imposed dietary habits. Guests may request menus that are vegan, gluten-free, kosher and/or more. Such restrictions can present challenges for small innkeepers and food/breakfast service. This session will provide innkeepers information and insight on: 

  • Prevalence and types of dietary restrictions
  • Food allergies versus intolerances
  • Food preferences and special diets
  • Navigating food product labeling

Importance of Napkin & Toilet Paper Folding (PA Ballroom CD)
Craig George, The Annville Inn (Annville, PA) & Don Zelek, 1825 Inn Bed & Breakfast (Palmyra, PA)

Napkin folding is an easy way to add an artistic appeal to elevate your table setting décor. Even a simple napkin fold can add elegance and give a new look to the table setting. Craig will showcase the various table settings and napkin folds he uses at his Inn throughout the year. Use of a toilet paper fold gives your guests the confidence that the bathroom has been cleaned since the last guest has used the room. Subtle but effective. Don will demonstrate how make a rosette toilet paper fold. 

6:00pm – 8:30pm
Cul-INN-ary Competition Dinner (Palm Court)

We’ll start with time for mingling and bumping into friends and colleagues for conversation. Then after dinner, you’ll have the opportunity to test your culinary skills against other innkeepers.  This is your opportunity to work with your team (those sat at your table) to create an award-winning recipe and breakfast menu. Additional fee of $50 per person.


7:00am – 5:00pm (Palm Court Ledge)

7:30am – 8:45am (Palm Court)
Buffet Breakfast

9:00am – 4:00pm: Tradeshow Marketplace Open

9:00am – 10:00am - Concurrent Sessions

Forecasting Reporting: Diagnosing the Health of Your Business (PA Ballroom A)
Cindy Bachmann, Innkeeper’s Advantage 

Enhance your ability to understand what the large amounts of search, booking and abandonment data can tell you about your property.  Learn advanced techniques to predict future reservation potential, and identify possible challenges such as rate issues, advertising performance and website behavior. Through practical exercises and expert guidance, you'll gain the skills to accurately interpret actionable reports for data-driven decision-making and strategic planning. Ensure your property’s future success by mastering these essential forecasting and reporting skills.

Knife Skills & Mise en Place (PA Ballroom B)
Hannah Smith, Inn on Church Road (Hershey, PA)

This class teaches you the most important skills you need to master for meal prepping success. In this session, Hannah teaches you proper knife cuts, tips for safety and efficiency, as well knife care. Plus, we'll talk about how to Mise en Place - put “everything in its place” while prepping. 

How to be a Great Inn and Avoid Burnout? (PA Ballroom CD)
Lankford Blair, Magnolia House Inn (Hampton, VA), Linda Smith, Rachael’s Dowry Bed & Breakfast (Baltimore, MD), Donell Ayers, Frosty Hollow Bed & Breakfast (Coudersport, PA)

A panel of seasoned innkeepers will address their success in building a great Inn experience for guests and the habits and skills to stay physically, mentally, and professionally on top of the game.  They will share tips on how to keep yourself motivated, avoid burnout, and enjoy a personal life while juggling the demands of innkeeping. Learn the importance of how prioritization and planning can help you get “the right stuff done.” The most valuable asset you have is not your property…it’s your time.  

10:00am – 11:00am (Palm Court)
Break in Tradeshow Marketplace

11:00am – Noon: Concurrent Sessions

Attracting Attention & Visitors to your Inn using Influencer Marketing (PA Ballroom A)
Greg O’Loughlin, SWELL 

The new generation of travelers use social media to inspire their travel plans and bookings. Influencer marketing strategies – collaborating with people who have large social media followings – are becoming more essential to grow visibility and attract new guests to your inn. This session will explore ways to effectively test and implement influencer marketing while offering guidance on the necessary time/resources to be effective (and enjoy it!) as well as the potential pitfalls to avoid.

How to build & maintain a “Potager” (kitch “inn” garden)? (PA Ballroom B)

Unlocking W-INN-ing Strategies for Business Success with your SBDC (PA Ballroom CD)
Robin Burtner, Director, Shippensburg University SBDC

Come find out what a Small Business Development Center (SBDC) is and how it can help with your business success. SBDC Programs deliver professional, high-quality, individualized business advising and technical assistance to existing small businesses and pre-venture entrepreneurs. SBDCs provide problem-solving assistance to help small businesses access capital and improve business planning, strategy, operations, financial management, personnel administration, marketing, and more. Learn about what core services are offered, unique programs in some SBCCs, and how you can access yours.

Noon – 1:00pm (Palm Court)

1:15pm – 2:00pm (Palm Court)
Tradeshow Marketplace

2:00pm – 3:00pm: Concurrent Sessions

TBD (PA Ballroom A)

Snap & Share! Cell Phone Photography for Social Media Success (PA Ballroom B)
Ali Waxman, Waxman Photography

Ali will share his secrets on how to take the best photos with a cell phone camera of your breakfast dishes and then effectively use them on social media. 

What’s in Your Operations Manual? (PA Ballroom CD)
Robin Stauffer, Retired Innkeeper (Pheasant Field B&B, Carlisle, PA) 

Why do I need an operations manual? What do I include in my operations manual? What would happen if your inn had to run without you? Who holds the passwords? Where are the shut-off valves? What is your preventive maintenance schedule? What are the processes and procedures for dealing with out-of-the-ordinary situations? This session will help answer those questions and offer a table of contents for creating or updating your property’s manual on all of the where, what, when, and how of running your operation. 

3:00pm – 4:00pm (Tradeshow Marketplace Closes at 4:00pm)
Break in Tradeshow Marketplace

4:00pm – 5:30pm | Regional Meetings

Attendees are encouraged to network with your fellow innkeepers by State. 

PA Innkeepers (PA Ballroom A) 
VA Innkeepers (PA Ballroom B)
Other Innkeepers (PA Ballroom C)

5:30pm | Dinner on Your Own


7:00am – 9:30am (Palm Court Ledge)

7:30am – 8:45am (Palm Court)
Buffet Breakfast

9:00am – 10:15am: Concurrent Culinary Sessions 

Culinary success: Crafting profitable Menus for Bed and Breakfast Owners (PA Ballroom A)
TJ Quinn, Chief Food Service Officer, Kitchen Kettle

Join us for an immersive seminar tailored for specifically innkeepers eager to elevate their culinary offerings and boost profitability. This comprehensive workshop will delve into the art and science of menu creation, focusing on unique needs and challenges faced by innkeepers. 

TBD (PA Ballroom B)

TBD (PA Ballroom CD)

10:15am – 10:30am | Break

10:30am – 11:45am: Concurrent Culinary Sessions 

Biscuits, Scones, and Pop Tarts made Gluten Free (PA Ballroom A)
Hannah Smith, Inn on Church Road (Hershey, PA)

In this session, Hannah teaches you how to create gluten free breakfast treats that everyone will enjoy. We'll discuss types of gluten free flours and give an overview on how to use them. Plus, learn how to use proper technique when making these doughs, which can be applied to all of baking.

The 5 P's: Proper Planning Prevents Poor Performance (PA Ballroom B)
Bill Collier and John Reis, Executive Chefs 

Executive Chefs Bill and John will share tips and tricks on how to plan, prep food, present food on the plate without garnishing, and other breakfast options besides a casserole. The will identify the proper equipment needed in your kitchen to be efficient and discuss the importance of knowing your cooking capabilities in order to serve your guests an inviting and delicious breakfast.

TBD (PA Ballroom CD)

11:45am          Prize Drawings (must be present to win)

Noon               Adjourn